Joined together for the K-pop group Stray Kids, OutreachRacha is a team of fans with a shared goal of helping the fandom with self-care tips, ways to show compassion, and care for one another. They are pushing their message through X, Instagram, TikTok, and Facebook! They also have a secondary team named OR Detective Academy [ORDA].
I joined the team as the head graphic designer, working on logos, social post design, posters, and branding.
OutreachRacha main logo
The compass points within the "o" represent stray kids as a group and "stays" from all points within the world. The "r" points towards the "o" to illustrate how the team's reach connects to all "STAYs" worldwide. The eclipse that rotates the "or" represents the cycle of the team helping STAYs and staying helping the team.
Social Media Branding in Action
OutreachRacha first carrd design
Grand Opening Promotional Poster
ORDA Final Logo
